Companies that have a consistent and effective sales process on average close 42% more business than those that don’t.*

"The research shows that Buying Process Maps work. Companies with Buying Process Maps realise: 37% higher win rates and 26% higher average deal size and 47% fewer competitors involved in each deal.”

(Source: SBI*)

What we do

We deliver qualified B2B sales leads through an optimised marketing & sales process.
A scalable, transparent process to find, engage and convert new business

How We Do It

If you want to boost lead generation, conversion and customer retention, Sales Process Engineering (SPE) can help.

The Sales Process Engineering workshop: aligns your marketing and sales teams and systems with what your prospective buyers really want, to boost new business.

CRM specification or optimisation: to automate and accelerate your sales process with a CRM system to meet your exact business needs.

Compelling Content: We plan, produce & manage campaign content for your CRM and lead generation – for PR news/ features, case studies, social media and sales support material.

Align Marketing

Our Services



The strategic planning system for lead generation, to align marketing & sales with identified opportunity


Prove your business case with new insights and case studies: research, copywriting & management


Find the buyers: we research the ‘personas’ of who they are, what they want, how decisions are made


CRM specification, optimisation and content development for maximum lead generation and retention


We’ve run Sales Process workshops for many UK and EMEA organisations

Align, Engage, Sell

Discover how SPE can help you boost your lead generation

Contact us and we will send you the system overview. It’s the first step towards a lead generation engine to meet all your business growth needs and goals.