Accelerate lead generation through an optimised sales process and automated CRM marketing system.
A system that is transparent and scalable, with maximum ROI (Return on Investment).
Accelerate your marketing and sales process: new metrics, transparency and control
- Resolve specific problems: in market targeting and personas, lead generation, conversion, retention
- Spend less, grow more: reduce sales costs. and improve productivity and the bottom line
Our marketing and Sales Process specialists ensure your teams, CRM systems and other resources are all working to an effective, agreed plan – based on a clear understanding of what you need to do to increase revenue and profits.
The system helps you resolve any current sales pipeline issues for your teams – such as in generating leads, converting them into sales or retaining clients.
What we do
- Automate the marketing and sales process, matched to the buying process
- Specify and optimise your CRM system, to find, engage, convert and retain new business
- Specify digital marketing and sales tools and methods to accelerate sales
How you Benefit
- Accelerate your marketing and sales process: new metrics, transparency and control
- Resolve specific problems: in market targeting and personas, lead generation, conversion, retention
- Spend less, grow more: reduce sales costs. and improve productivity and the bottom line
CRM Platform
Whether you are new to CRM or want to optimise a legacy system, such as Salesforce, HubSpot or Marketo, we can help.
Always, but always the starting point is a well-defined marketing and sales process. Because the most frequent failing in CRM programmes arises when the system does not match how buyers make buying decisions, and what your sales and marketing teams need to do to progress a prospective sale.
The result can be inconsistent use of the system by salespeople. Or complaints of poor quality leads because of no shared agreement of an SQL (Sales Qualified Lead).
We work with a wide range of CRM automation systems, and can recommend a shortlist to matches your business needs. Key considerations are:-
- Cost – of course. This relates to the number of users.
- Ease of use: a major consideration; if the sales team can’t or won’t use the system, it is almost useless.
- Training: this relates to ensuring good use. Increasingly training is delivered through web videos.
- Range of features: to ensure it meets your needs – for initiating and recording lead generation campaigns; for messaging; recording and planning contact with prospects, for example.
- Compatibility with other systems: this includes with your accounts and other systems.
