Sales Process Engineering is the system to generate new B2B sales leads by developing an optimised marketing and sales process, campaign and clear plan of action for your business.
Sales Process Engineering: Solutions
As the original UK developers of SPE, these are the problems we regularly solve:-
- Sales and marketing teams struggle to convert strategy into revenue results
- Low lead quality, volume and/ or conversion rates
- Sales and marketing teams are not aligned and under-perform
- High cost per lead, cost of customer acquisition
Overview – What we Do
Sales Process Engineering comprises two high-intensity workshops at your offices, delivered by Patrick Rea FCIM.
The focus is to align your Sales and Marketing teams with a single plan that is transparent, scalable and with the metrics you need to manage the process. This eliminates the ineffectiveness that results from separate go-to-market plans in sales and marketing. It closes the gap between strategy and revenue results.
Who it is for
Directors, managers and other key contributors in business development and sales and marketing. This is designed for B2B organisations irrespective of size and industry.
A new understanding and agreement with your team of what has to be done to find, develop and convert sales prospects into new business in your target market. Then retain their business profitably.
The focus is on bringing your sales and marketing decision-makers together to identify your optimal target markets and the buyers’ process and then to plan an end-to-end marketing and sales process.
This ensures that teams are fully aligned, based on an agreement of the direction and priorities for lead generation and business development.
We lead the workshops using advanced sales process management methods to align marketing and sales and deliver a highly actionable plan.
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