Why Top-Performing B2B Companies Love ABM:


Larger Deals
✔ Larger Deals
ABM accounts see 11% to 50% larger deal sizes

Larger Deals
✔ Higher ROI
ABM programs deliver 21% to 200% higher ROI

Shorter Sales Cycle
✔ Shorter Sales Cycles
75% of businesses say ABM engages buyers earlier
Better Sales Marketing Engagement
✔ Better Sales & Marketing Alignment
67% of companies report stronger collaboration between teams.

(Forrester)

Your Free Personalised ABM Analysis Will Reveal:


  • Projected Revenue Improvement based on your specific business metrics
  • Clear Timeline to ROI with implementation milestones
  • Practical Next Steps tailored to your organisation's maturity level
  • Industry-Specific Insights benchmarked against similar companies
  • Actionable Recommendations to resolve your unique challenges

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How It Works:

About Your ABM Guide

This ABM assessment is developed by Patrick Rea FCIM, Account-Based Marketing Course Director at the Chartered Institute of Marketing. Having worked with over 300 organisations at all stages of ABM maturity, from initial exploration to advanced implementation, Patrick has designed this tool to provide value regardless of where you are in your ABM journey.

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We take your privacy seriously. Your information will never be shared with third parties and is used solely to provide your personalised ABM analysis. No obligation.

Select Your ABM Stage Now


Option 1: EXPLORING ABM

For organisations interested in ABM but not yet implementing.

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Option 2: IMPLEMENTING ABM

For organisations in planning, active implementation or optimisation phases

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