Sales Process Engineering

Engineer a scalable, transparent sales process to deliver new B2B revenue.

Go To Market (GTM) Planning - Account Based Marketing (ABM) - Marketing Automation

How we can help

Align your sales & marketing systems and teams with the best markets and what prospective clients really want.

Accelerate your sales process and CRM marketing automation system. Transparent and scalable, with you fully in control.

Campaign execution: you can easily outsource and switch on/off projects or functions, for expert help and great value.

How We Do It

The Sales Process Engineering workshop produces an actionable strategic and tactical plan for fast-track business success.

The Sales Process Engineering workshop: Account Based Marketing planning and alignment of marketing and sales teams with market opportunity and the buyers’ own process.

CRM specification and optimisation: Automate and accelerate your sales process with a CRM system that delivers a volume of qualified leads.

Compelling Content: We plan & produce compelling campaign content for lead generation – PR news/ features, case studies, social media and sales support material.

Training: High quality and inspiring sales & marketing training by a Course Director from the CIM GDF (Global Delivery Framework) – a world leader in professional marketing training.


Sales Process Engineering	Compelling Content & Campaigns	Understanding Buyer Behaviour	Marketing Automation & CRM
The strategic planning system for lead generation, to align marketing & sales with identified opportunity.	Prove your business case with new insights and case studies: research, copywriting & management.	Find the buyers: we research the ‘personas’ of who they are, what they want, how decisions are made.	CRM specification, optimisation and content development for maximum lead generation and retention.