Please see the suggested links below:-
1. Marketing Planning & Management
Sales Process Engineering: marketing consultancy and support: our tried & tested sales and marketing planning system.
Pipedrive CRM: essential for digital marketing: a lead-tracking system – this is the most user-friendly and intuitive to use.
2. Lead Generation
Google Shopping: probably the best way to sell products online. Payment to Google is per-click.
Drift: ‘chat’ software for your web home page to engage new visitors.
Lead Forensics: to identify otherwise anonymous visitors to your website.
Video: this is an example of a low cost, audio-animated film. Contact us for details.
Referral Marketing: a recent post on LinkedIn: a structured programme offers the best Return on Investment of any marketing activity.
3. Lead Nurturing
LinkedIn Sales Navigator: to target the right buyers, gain key insights, and engage with personalised outreach.
Jumplead autoresponder: send a series of automated ‘warm-up’ emails at set intervals for lead nurturing.
Mailchimp Email Campaigns: still the best for emailing newsletters. The paid version ensures only your branding is featured on emails, not theirs.
Instagram: the fastest growing social media channel – great if you have images of your products or services to use for marketing.
Pixabay: free images, royalty free for your web site. Invaluable when you are hard-pressed to find illustrations.
Planning a Sales & Marketing Process
For success in your business development, first you want to understand the buyer’s journey and its key stages. Then you can develop a sales and marketing process that matches that journey.
Then, you specify and select an end-to-end sales and marketing programme to progress each prospect to the next stage in their journey, to the sales ‘close’. You can then automate and manage a new CRM system.
